Good American Summer Denim
Good American Summer Denim
Design for the May 2026 Good American campaign “Summer Denim”.
A lighter take on jeans, designed for warmer days.
Designed campaign assets spanning digital to retail—including site, email, social, and retail signage—ensuring a cohesive visual experience across every touchpoint.
DESIGN: Leilani Choi
COPY: Rachel Landau
CREATIVE DIRECTION: Dre Shaw
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SUMMER 2026
Homepage
Built around a commerce-first approach, the homepage showcases key products while preserving the campaign's creative vision.
Other Digital Assets
Supporting digital assets for collection page, PLP blocks, email banners, etc.
Social Stories
Retail
Created assets that will be used for cash wrap and seating area
