Good American Email Redesign

Good American Email Redesign

Created visual redesign, established the new email design system, defined module hierarchy, typography, layout, and merchandising patterns, and created reusable templates for future campaign launches.

Challenge: Redesign Good American's email marketing templates to support the brand's new creative direction while maintaining e-commerce performance.

Solution: Developed a modular, editorial-inspired email system that prioritized campaign storytelling, improved visual hierarchy, and created a more premium, scalable customer experience.

DESIGN: Leilani Choi

CREATIVE DIRECTION: Dre Shaw

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SPRING 2026

Old Design

New Design

Old Design

New Design